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Rebranding

Rebranding Services in Adelaide, Without Losing the Customers You've Earned

A rebrand should make your business easier to choose, not harder to find. We handle the whole job from Blair Athol for businesses across Adelaide and Australia: the strategy, the new logo and identity, the website, and the rollout. We also protect the Google rankings and reviews you've already built.

Talk about a rebrand See our own rebrand Pricing

When a rebrand makes sense

Most businesses outgrow their first brand. The logo was done quickly at launch, the name no longer fits what you sell, or the business has moved upmarket and the look hasn't followed. Sometimes it's a merger, a new owner, or a name that's too easily confused with a competitor.

Not every problem needs a full rebrand, though. Often a refresh that tidies the logo, colours and type while keeping what customers already recognise does the job for less. We'll tell you honestly which one you need. Our guide to rebranding your business covers the signs, the steps and the mistakes to avoid.

What a Wemark rebrand covers

  • Brand audit and positioning: what's working, what's holding you back and who you need to appeal to.
  • Logo and identity system: logo, colour palette, typography and a brand book your team can follow.
  • Website update or rebuild: the new brand applied properly online, by the same in-house team.
  • Rollout assets: social templates, business cards, email signatures, favicon and app icons.
  • Search continuity: redirects, Google Business Profile, directory listings and structured data updated so you don't drop out of Google.
Choose the right scope

Refresh, partial rebrand or full rebrand?

The bigger the change, the more it costs and the more there is to roll out. Start with the smallest change that fixes the real problem.

Brand refresh

Same name, same core idea. We modernise the logo, tighten the colours and type, and make everything consistent. Best when people already know you and the brand just looks dated.

Partial rebrand

A new look and voice, or a new sub-brand for a product or service line, while the business name stays. Best when you've changed who you serve or what you offer.

Full rebrand

A new name or a complete new identity, rolled out everywhere at once. Best after a merger or ownership change, a legal name conflict, or when the old brand is holding the business back.

Worked example

We rebranded ourselves: Wemark Technologies became Wemark Tech

We recently put our own business through the same process we use for clients. The name was shortened from Wemark Technologies to Wemark Tech, with a new logomark and wordmark. The new palette is Wemark Navy, Dusty Teal, Light Green and Cloud White, with Avenir Next type.

Before committing, we mocked up three different website designs in the new identity and chose one. We then rolled it out across this website, the favicon and app icons, and the image that appears when the site is shared on social media.

What we didn't change matters just as much. The domain and every page address stayed the same, so the search visibility the site had already earned carried straight over. We also kept the business name consistent across the website, structured data and our Google Business Profile.

Wemark TechnologiesWemark Tech

The new Wemark Tech wordmark
Navy
#1A2D3B
Dusty Teal
#4F686C
Light Green
#BECDCA
Cloud White
#F7F9FC
How it runs

A rebrand in four stages

01 · Audit

We review your current brand, website, Google presence and competitors, and agree whether you need a refresh or a rebrand.

02 · Strategy

Who you're for, what you stand for and how you should sound. That gives the design work a clear brief.

03 · Identity

We design the logo, colours, type and brand book, with two rounds of revisions so you end up with something you're proud of.

04 · Rollout

We update the website, assets, Google Business Profile and listings, set up redirects if anything moves, and launch together.

How much does a rebrand cost?

A brand refresh or a new identity for a small business starts with our Brand package at $500. That covers the logo, a complete brand book, the colour and type system, usage rules, social templates, a business card and email signature, and the app icon set. The Brand + Website package at $1,500 adds a custom, mobile-first website so the new brand launches everywhere at once.

Bigger rebrands, such as a new business name, multiple locations or a large website, are quoted after a short scoping call so you see the full price before any work starts. See all three packages on our logo and branding page, or read what a logo costs in Australia.

Before you start

  • Try our free logo brief generator to get your ideas down in a few minutes.
  • Changing the name? Check it's available as a business name, domain and trade mark before you fall in love with it.
  • List every place your current brand appears, from signage and vehicles to invoices and online listings.
From the blog

Rebranding guides

Good to know

Rebranding questions, answered honestly

Will rebranding hurt my Google rankings?

It doesn't have to. Most of the risk comes from changing web addresses or the domain without redirects, and from inconsistent business details across the web. We keep URLs where we can, set up 301 redirects where we can't, and update your Google Business Profile, directory listings and structured data together.

How long does a rebrand take?

A refresh is quicker than a full rebrand with a new name and website. We agree a timeline with you at the audit stage, before any work starts, so you know what to expect and can plan the launch.

Do I need a full rebrand or just a refresh?

Often a refresh is enough: keep the recognition you've built and modernise how it looks. If the name itself is the problem, or the business has fundamentally changed, a full rebrand is worth it. We'll give you an honest recommendation either way.

Should I change my business name?

Only if the current name is genuinely holding you back. That could be a name that's confusing, too narrow for what you now offer, too similar to a competitor, or one you can't protect. A new name costs more to roll out and to rebuild awareness, so we'll talk it through before you commit.

Do I need a new website as part of a rebrand?

Not always. If your current site is solid, we can apply the new brand to it. If it's slow, dated or hard to update, a rebrand is a good moment to rebuild, and our website development team does that in-house.

Do you only rebrand Adelaide businesses?

No. We're based in Blair Athol in Adelaide and work with businesses across Australia. Most of the work runs online with regular check-ins.

Next step

Thinking about a rebrand?

Book a consultation. We'll look at your current brand and online presence and tell you honestly whether a refresh or a rebrand will do more for your business.

Book a consultation