SEO case study

How Wemark Real Estate Reached #1 for “Property Management Adelaide”

In one month, Wemark Real Estate's average Google position for its most valuable search went from 32 to 15, a live rank check put it at #1 on mobile, and organic search visits grew from 301 to 1,378. Here's what we built and why it worked.

Client
Wemark Real Estate, Blair Athol SA (our sister agency)
Work
Website, SEO and content
Period measured
18 August to 16 October 2026
Wemark Real Estate The results

From page four to the top of page one

  • #1on mobile for “property management adelaide”
  • #1on desktop for “property management companies adelaide”
  • 32→15average Google position in one month (Search Console)
  • 4.6×organic search visits, 301 to 1,378 month on month
The starting point

Seen, but not chosen

Property management is where an Adelaide agency's long-term income comes from, and “property management adelaide” is searched around 1,300 times a month. Between mid-August and mid-September, wemark.com.au appeared for it 445 times in Google, at an average position of 32. That's page four. It earned two clicks.

The agency was competing with long-established Adelaide property managers, and the site didn't have a page that answered the search properly. Landlords who wanted to know about fees, switching managers or managing a property themselves had nothing to land on.

The goal

  • Rank on page one for “property management adelaide” and its variations.
  • Answer the questions landlords search before they choose a manager.
  • Turn those visits into rental appraisal requests.
What we did

One page per search, and answers to every landlord question

Nothing here relies on tricks. Each page targets one search, answers it properly and leads to an appraisal.

A dedicated property management page

One page built to answer “property management adelaide”, instead of a general services page trying to rank for everything. It's the page Google now ranks #1 on mobile, and #1 on desktop for “property management companies adelaide”.

Landlord guides

Guides answering what landlords really search: property management fees in Adelaide, self-managing versus a professional manager, how to switch property managers, periodic leases and breaking a lease in South Australia.

Suburb pages

Location pages for the suburbs the agency works in. The Mawson Lakes page, for example, ranks on page one for “property management mawson lakes”.

Free tools that earn visits

A rental yield calculator, an instant house price estimate and rental appraisal guides. Each one answers a search that leads naturally to asking for an appraisal.

Content for sellers too

A guide to real estate agent fees in Adelaide and a house valuation page give vendors the same treatment landlords get, so the sales side has pages to rank as well.

A site built to be crawled

We designed and built wemark.com.au ourselves, so each new guide, suburb page and tool could go live and be linked from the right places as soon as it was written.

The numbers

Search Console, before and after

Average Google position and clicks for wemark.com.au, comparing the 30 days to 16 September with the 29 days to 15 October 2026.

SearchAvg. position beforeAvg. position afterClicks before → after
property management adelaide32.015.42 → 13
adelaide property management28.913.90 → 0
property management fees adelaide8.74.41 → 2
property management adelaide fees10.75.51 → 2

Search Console averages every position the site appeared at across the period, so they lag behind where a page ranks today.

Where it ranks now

Live Google positions for wemark.com.au from an OpenSEO rank check on 16 October 2026.

SearchDesktopMobile
property management adelaide#3#1
property management companies adelaide#1#3
property management south australia#3#8
property manager sa#4#5
adelaide property management fees#6#6
how to switch property managers adelaide#7#7
property managers adelaide#12#8

Organic search sessions in Google Analytics rose from 301 (18 August to 16 September) to 1,378 (17 September to 16 October). Rankings move every day; these figures are a snapshot, not a guarantee.

What's next

Turning rankings into listings

Traffic is only half the job. The next step for Wemark Real Estate is tracking every appraisal request and phone call from search, so we can see exactly which pages bring in landlords. That's the same advice we give every client: set up conversion tracking on day one.

We're now applying the same playbook to the Monique Field Property site, with 57 suburb guides for the Shellharbour and Shoalhaven area.

Next step

Want this for your business?

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